Boys & Girls Club of Orchard Park wanted to update their outdated website.

Working with the directors of the Boys & Girls Club of Orchard Park, we set the goals of creating a visually impactful site that drove donations and camp registrations.

Another goal of the site was to showcase the club’s history and upcoming charity events.

On the new site, I used color, imagery, and video to draw the users in and make an impactful first impression. I also made it easier to learn about the club, their summer and fall programs, and donation opportunities.

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I also created a series of fun and colorful social media marketing templates to drive donations and promote the BGC’s summer and fall camps across social media platforms.

Lastly, I animated a series of social media posts for use on Instagram and TikTok.