Cloud-based MES, 42Q, wanted to revamp their outdated website. A major goal for the new site was to offer a great user experience to all customers, regardless of the device type they would be viewing the site on while directly stating what they offer.

The updated UI/UX improved functionality and responsiveness while focusing on bringing in new leads.

View Current Site

After leading a discovery meeting with the company’s stakeholders, I conducted market research to create a positioning presentation that aligns the company’s products and services, goals, customers, and user personas.

A snippet of the design direction presentation that ensures my vision and the stakeholder’s design visions align.

The site also hosts a series of custom icons designed to capture the nuances in each of their different MES solution offerings.

42Q Website