Website Update for Curbell Plastics

Curbell, a national plastic materials supplier, was moving away from its old content management system and was looking for an updated website. They wanted improved functionality that would create a strong, visually appealing digital presence.

Working closely with the Curbell team, we set several goals for the new site, including improved responsiveness and robust search capabilities. We also wanted the site to easy-to-use Ecommerce experience that would allow B2B customers to search for specific materials and filter by industry, applications, size, color, and more.

A major goal for the new site was to offer a great user experience to all customers, regardless of the device type they would be viewing the site on.

It was crucial to make the UI/UX design work for both customers and Curbell.

The updated UI/UX:

-Improved functionality & responsiveness
-Enhanced the digital buying experience
-Focused on security & accessibility compatibility

The new UI/UX kept both existing customers and prospective customers in mind – with the new support and resource center designed to cater to all users looking for more information. We designed the site to serve as a resource, organizing information in a more streamlined way that would guide users to the right materials based on their needs and their buyer’s journey.

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