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Buffalo, NY, 14202
United States


Hatchet Jack


Hatchet Jack is a lumber jack competition located in Hayward Wisconsin. The idea behind the branding was to make it fun and outdoorsy to attract the audience to come to the event. The advertisements are made from photographs of hand made typography using pine needles (that I personally plucked from the tree in my front yard) and wood shavings. I was also aiming for a fun approach to the copy writing to give the event it's own unique voice and to even further lure people to the event.